The Story

Our rides are more than pieces of metal, they take us through the journey of life. Building memory after memory, day after day, our rides become a piece of us. Thankfully, we can enjoy this freedom because of the men and women that serve our country. The PTAP family interacts with hundreds of soldiers yearly, for this reason, we wanted to thank them by showing love over the “Big Game”.

The story follows a grief stricken military family and their journey through carrying on tradition. The mother gives new life to her son's truck as he goes off to military training.

 
 

 

Extended Version

 

OVERVIEW

Every year PTAP likes to advertise to the largest possible audience via the Super Bowl. And this year we wanted to highlight one of our most important customers - the military. Like every year, we wanted INCOLR to produce something for us.

Production

We connected with INCOLR about three weeks prior to the Super Bowl.

They began brainstorming on the story and logistics. We bounced around many ideas on how to get a cohesive story that took the audience on an emotional ride that honors the military while also showing what PTAP does.

Once we had the concept, INCOLR wrote out a script and quickly began the production process.

In three shoot days, they filmed twelve scenes in six different locations. Wrapping the shoot one week prior to the Super Bowl and finalizing the edit a few days later.

Check out INCOLR for more campaigns like this one.

Check out the Artist behind the soundtrack.

 

CREDITS

DIRECTOR / EDIT
Jonathan Giles

PRODUCTION COMPANY
INCOLR

CREW
Nathan Crase
Caleb Money
Lauryl Andrae
David Swanson

FEATURED CAST
Trey Walker - Jay
Sarah Beman - Mom

Jason Gamache - Himself
John Koon - Dad
Christian Becerra - Drill Sergeant
Quinn Arencibia - Extra 1
Alex Kiker - Extra 2
Kevin Boatner - Extra 3

MUSIC
”Heaven” - by Elle Azar 

SPECIAL THANKS
National Infantry Museum
Calvary Christian School
Camp Swamp Fox
Alan Smith
Cyndy Cerbin
Sam Beman
Tim Stone
David Downey
Tier 1 Gear
Andrew Perkins
Toni Lum
Ezra Cohen

 
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Behind the Scenes

 
 
 

Salute a Soldier

Help us to salute our military. Submit a message in the form below and we will put it on display at our shop. If you would rather come in to write one, thats ok with us.